by Pat Arnow
ason Goldberg wanted to create a
place with state-of-the-art equipment
and a calm and professional atmosphere:
Clean, well-lit, with high ceilings.
His gym on Delancey and Ludlow, above
the Duane Reade, has all of that. Even
eight months after opening, people tell
Goldberg his Ludlow Fitness “looks like
you opened yesterday.”
The clientele is considerate, he notes.
They wipe down the machines after use,
and they don’t emit obnoxiously loud
grunts, groans and clangs heard in many
gyms. One woman told Goldberg that she
used to be intimidated by health clubs.
She found the culture in which a few
people dominated off-putting. Ludlow is
not like that.
It’s a place where people are cordial
but not intrusive, says Goldberg. Most of
the members live on the Lower East Side
within a few blocks of the gym. Others
work here. “There’s a lot of diversity. It’s
a snapshot of the area, a lot of different
cultures and ethnicities. The best of what
the Lower East Side has to offer,” says
Goldberg, a native of Riverdale.
The 32-year-old entrepreneur who has
worked in a number of gyms, says he
loves his business, from selecting the
best equipment to selling memberships
to doing accounting. And it’s a good time
in his life for risk taking, he confides: “I
only have one mouth to feed.”
He’s proud of his staff: Personal trainers,
teachers, and a nutritionist are all certified
professionals. They offer personal
training and an array of classes including
yoga, Pilates, body sculpting, cardio kickboxing
and core fusion. The gym supplies
all the exercise equipment, like yoga mats
and blocks, and even towels. “People just
need to come with proper attire.”
Goldberg is proud of the equipment,
too. There are some 30 cardio machines:
Treadmills, stair steppers, elliptical trainers
(currently the most popular), and stationary
bikes. Each machine has a satellite
television built into it, so exercisers
can pick their own shows.
There are some 60 strength machines
(the strange-looking contraptions for
weight training). There are also free
weights and plenty of benches. In fact,
people don’t have to wait for machines,
says Goldberg. That’s a big plus in a city
with many overcrowded gyms.
There are locker rooms and showers for
the members, and apples to reward the exercisers.
At $399 a year, the cost is reasonable
for a health club in New York City.
Goldberg says his growing membership
is an agreeable mix, making up what
he calls “a true neighborhood gym.” As
the neighborhood is changing, he says,
“We’re part of the facelift.”
Ludlow Fitness, 100 Delancey (at
Ludlow), 212.260.9222, Hours: 5:30
am to midnight weekdays, 8:00 am to
9:00 pm weekends.